The ADRION brand represents the ADRiatic and IONian Region, their common characteristics and the cooperation of between 4 EU countries (Croatia, Greece, Italy, Slovenia) and 4 Non-EU countries (Albania, Bosnia and Herzegovina, Montenegro, Serbia) towards a common prosperous future. The ADRION region is supported by the EU Strategy for the Adriatic and Ionian Region (EUSAIR) as well as by the ADRION European Transnational Programme.
The visitor of the region will find several common characteristics among the different ADRION counties. The warm and sunny weather, the rich cultural and historical heritage, the affluence of natural beauty, the exquisite gastronomy as well as the spirit of hospitality are to name a few! This combination of common characteristics is what makes ADRION a desirable destination, a unique adventure and a sensory rich experience!
Life is full of experiences. But experiences are the sum of the information coming from our senses. The ADRION 5 SENSES philosophy invites the visitor to unlock his or her senses and feel the offering of ADRION destination! The 5 senses will create a unique feeling, stimulating both body and mind of the visitor.
The ADRION 5 SENSE Brand, is one of the outcomes of the EU funded “ADRION 5 SENSES” project. The purpose of the project was to create a new brand for the ADRION region that will be based both on the common characteristics of the area and invite the visitor to enjoy the destination based on the offered sensory experience.